Officially launched on October 6, 2015, Times Square is a luxurious, world-class mixed-use development rising 39 stories high. The complex integrates The Reverie Saigon hotel, The Reverie Residence luxury apartments, a shopping center, restaurants, offices, and a wide range of premium, high-end amenities—many of which made their debut in Vietnam for the first time.

The vision and ambition behind the building are to become a world-class destination in Vietnam. Located in the very heart of the city, with two prime frontages along Dong Khoi Street and Nguyen Hue Pedestrian Street, the building offers breathtaking city views through floor-to-ceiling glass windows in every hotel room, residence, and office. Its iconic exterior architecture stands out against the skyline with curved glass façades and a dynamic lighting system.

Placing interior design at the core of its identity and success, Times Square delivers an extraordinary and unforgettable experience of opulence and grandeur. The Reverie Saigon meticulously curates prestigious Italian interior brands such as Colombostile, Baldi Home Art, VG New Trend, B&B Italia, Visionnaire, Giorgetti, Poltrona Frau, Cassina, Cappellini, Medea, Snaidero, Vittorio Grifoni, Rubelli, and Venini—each featured in exquisitely creative and lavishly appointed spaces throughout the hotel.

When refined design meets exceptional quality, true prestige is multiplied. By partnering with Mitsubishi Electric—an elevator brand globally recognized for industry-leading quality and uncompromising safety—two standards of excellence are brought together as one. One of the key challenges in the elevator installation process was to move beyond conventional designs and seamlessly integrate each elevator interior into its surrounding space. The elevator lobbies and cabins were carefully crafted to complement the distinct architectural style of each floor, while still ensuring ease of maintenance and long-term serviceability. Similarly, few projects place such strong emphasis on the architectural enclosure and aesthetic detailing of escalators as Times Square does, making them a distinctive design feature in their own right.

In addition to the high-speed NexWay series, fully imported from Korea, and the Elenessa series, imported directly from Japan—with capacities of up to 2,250 kg and speeds of up to 240 meters per minute—Mitsubishi Electric escalators and service elevators continue to meet the daily transportation and logistics needs of distinguished guests, royalty, and visitors from around the world at Times Square, Vietnam, delivering the highest levels of safety, comfort, and satisfaction. This is the standard of excellence that Mitsubishi Elevator Vietnam Co., Ltd. and its clients consistently strive for and proudly uphold.